PCCI Strategic Plan - Build 'Brand Punjab'

Showcasing Punjab economic and cultural strength across the globe and highlighting the opportunities and achievements
Positioning Punjab as a new global hub for business through the extensive brand campaign
Promoting Knowledge/ business management and networking with relevant national and international organizations in emerging and niche areas and paving way for augmenting and facilitating multilateral networking, B2B and B2C by building a resource framework through intra country resource sharing
Building global linkages involving Punjabi Diaspora for deep convergence and penetration into Global markets
Strengthening Punjab’s national and global presence by opening up chapters in strategically important countries and also to identify significant opportunities in Punjab to do business; also develop opportunity assessment reports across the diverse sectors

To build and propose the framework of better regulations focusing on minimizing the administrative and regulatory burdens on businesses.
To suggest reforms to GOP for simplification of rules and processes for Industrial expansion and growth
To collaborate with government and various stakeholders for evaluating and monitoring of projects and to identify the bottlenecks for enhancing delivery on a real-time basis
To propose projects on digital infrastructure development across government departments and offering IT solutions for ushering e-governance for promoting transparency and creating’ level playing field’
To facilitate government funding and incentives to the industry and to analyze the utilization and assessment of the end use for the same
To develop and propose outcome-based performance appraisal system to enhance accountability among government departments
Enabling Government through providing actionable solutions to corporate governance, Industrial Policy, Policy execution, Global best practices impacting developmental change
To transform Punjab’s investment climate by simplifying the business environment for investors and to handhold investors through their investment lifecycle ⎯ from pre-investment to after-care

To double the Industrial growth by 2022 through identifying and address the special needs of the small and medium sector to make it more competitive through the process of standardization, latest Technological Interventions, Finance facilitation and marketing support.
Bolstering farm production and optimizing value creation across food Chain
Rejuvenation and Revitalization of Sick and nonperforming Units in the state of Punjab by addressing core issues
Organizing capacity building programmes among SMEs for information dissemination on Policies, technologies, advisory on marketing strategies, incentives, new markets and emerging trends
Enhancing Punjab business footprints in global and national markets through creating the dedicated cooperative setup for exports and marketing facilitation of products through PCCI international Chapters and Network.
To nurture competitiveness through the focus on core sectors, core competencies and Innovation
Providing support in internationalization efforts of MSMEs through identifying the international potential of their products, developing a market entry strategy, understanding cultural and other non-technical barriers, using various financial instruments to facilitate the process, etc

To build an ecosystem that is conducive to the growth of startups and spirit of enterprise
To build an effective alliance between Government- Industry –academia and undertake initiatives to assist young professionals in setting up new startups
Promoting Incubation centers in every district of Punjab
To support innovation and new ideas by facilitating seed funding and Venture Capitalist financing. To provide substantial support to startups by managing and facilitating complete venture capital process.
Develop policy measures based on a broader notion of innovation – far beyond pure research and development – that reflects the strong link with entrepreneurship.

To promote best-in-class skill sets and leadership development programs through facilitating partnerships with leading Institutions in Punjab and abroad.
To propose for the creation of placement cells to provide continuous career counseling and employment opportunities in the Industry.
To facilitate outsourcing opportunities in the service sector.
To promote cluster-based approach for industry expansion for the creation of employment.
Continuous training and capacity building for up gradation of specific skills at the district level for employment at the national and international level.
Coordinate all the skill initiatives of the State Govt. & industry.
Establishing apprentice mobility scheme to help equip people with the skills that employers need.
Actively promote the development of effective national vocational education and training strategies as a key factor in addressing youth unemployment.