To promote Punjab as the most favored destination to do business, work to attract investment into Punjab - domestic & foreign
To advance institutional support in promoting and facilitating the holistic development of Punjab through engaging key stakeholders
Empowering the industry through improving competitiveness, efficiency & productivity
To be the think tank for shaping policy choices and inducing new approaches and perspectives, enabling good governance
NRI connect – offering a platform for their perpetual participation and convergence in the development of Punjab
Advocacy/representation with Government on behalf of Industry/ companies on policies and trade-related matters